WHAT IS TASUD?
Tamkeen for Sustainable Tourism Development (TASUD)
Tamkeen for Sustainable Tourism Development (TASUD) is a non-for-profit company that has been established in 2020, in Jordan, in response to the grave and adverse impact by the Coronavirus Disease 2019 (COVID-19) pandemic on global and Jordan’s tourism and the Jordanian hospitality sector at large.
Many jobs are being lost and numerous small businesses are sustaining losses or at risk of closure due to travel restrictions and safety measures by governments – all of which are threatening increased unemployment, poverty, disparity, culture, and heritage, aggravated – and often irreversible destroying of nature and preservation efforts.
TASUD believes that tourism is a force for a better life; when managed responsibly it can transform people’s livelihoods and build resilient communities while preserving and safeguarding the environment. TASUD – while locally oriented, operates within the United Nations Agenda for Sustainable Development Goals (UN-SDGs: 2030) and commits to the principles of the United Nations World Tourism Organization (UNWTO) Global Code of Ethics for Tourism to guide its agenda.
Furthermore TASUD has signed its commitment to the Women’s Empowerment Principles (WEP) – Equality Means Business, produced and disseminated by the United Nations Entity for Gender Equality and Empowerment of Women (UN Women) and the United Nations Global Compact.
We at TASUD are committed to making a difference for Ethics gender equality and women’s empowerment in the tourism workplace, marketplace and community at large.
OUR SERVICES
Research and market analysis reports
Sustainability criteria and strategy development for companies and DMOs
Youth hubs for innovation, networking and entrepreneurship
Platforms for local community empowerment and engagement
Organizing seminars, conferences and summits
Our Vision
lead sustainable tourism development and green economy.
OUR MISSION
Empower sustainability through advancing innovative and evidence – based tourism, digital transformation and entrepreneurship , while investing in human capital , local cultures and natural resources
OUR VALUES
TASUD abides to the UNWTO Global Code of Ethics for Tourism, the Universal Right to Tourism & Freedom for Tourist Movement, a fundamental frame for achieving a responsible, sustainable, and accessible tourism for all.
our goals
- Conduct scientific research contributing to sustainable tourism development, and provide different types of consultancy services.
- Activate the role of institutions and NGOs in contributing to sustainable economic development.
- Conduct training courses and workshops for human resources development in local communities without issuing certificates
- Empower the capacities of Jordanian youth and women economically and socially in tourism.
- Empower and support entrepreneurship and MSMEs in communities with tailored tourism activities.
- Preserve local cultural heritage, and protect natural resources through sustainable tourism.
- Cooperate with public and private on national, regional and international levels; enhance the integrated roles of complimentary sectors; develop individuals, institutions and communities capacities to achieve / and in line with our Company goals.
- Conduct awareness campaigns and organize events to promote tourism benefits and sustainability.
Core values
Inspired by the principles of the UNWTO -Global Code of Ethics for Tourism, and guided by SDGs agenda towards year 2030, TASUD commits to the following values to realize its objectives and operations:
- The universal right to travel and tourism.
- Respect for cultural diversity, justice, and equality.
- Safe guard the environment and promote human heritage.
- Leadership based on knowledge, innovation and customer focus.