Aims to conduct research and market intelligence studies to provide recommendations that supports sound decision making process at policy level for public and private sector entities to drive forward evidence based innovations in contribution to tourism sector’s competiveness, sustainability and resilience.

Help local communities reap the vast benefits entailed from tourism; economically, socially, and culturally in an equal and inclusive manner. This is to be achieved through providing initiatives and services designed to increase jobs opportunities, micro and medium size enterprises for women and youth including the disadvantaged in tourism destinations mainly rural areas in Jordan.

Strengthening tourism resilience depends on the sector’s ability to place future generations at the forefront of actions reflected in creating balanced responsible policies toward people, the planet and prosperity whereby the “Human Capital” is cross cutting factor.

In context, at TASUD the Human Capital Development objective aims to empower policy makers, CEOs, manager and workers in tourism enterprises with cutting edge knowledge on sustainability and new trends , innovation skills, digital technology, ethics and CSR criteria to enhance institutional performance, productivity and tourism sector competitiveness at large.

Further to this the aim is to prepare youth to become leaders for change in their societies through empowering them with entrepreneurship skills on tourism sustainable development in cooperation with universities, local and international tourism organizations.

Aims to develop initiatives to protect and preserve nature, environment, wild life, fauna and flora, in Jordan, with special attention to indigenous species, and contribute to the advancement of circular economy through resource efficiency in the tourism value chain; renewable energy, recycling, and reduction of the CO2 print.

This is supported by our strategic objective to conduct consultancies and services in rural areas by strengthening linkages with other sectors such as agriculture and industrial sector to improve employment and job creation, diversify the economy in tourism activities and at the same time safe gaud the environment, such as; eco-tourism, adventure tourism, agro-tourism, gastronomy, wellness, sports, arts, manufacturing etc.